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They kind of suck you in with front-end misrepresentations, not only about the quality of the program, but what the actual costs are, on the assumption that once they suck you in, extricating yourself will become very difficult,” said Barmak Nassirian, a lobbyist and executive director of external relations for the American Association of Collegiate Registrars and Admissions Officers, which represents mostly traditional colleges and universities. “It’s a quagmire. One wrong step, and you’re in up to your eyeballs.